Date: January 8, 2025
Podcast Title: Wide Open Podcast
Episode 27: 3 Signs Your Brand Needs a Refresh || Creative Business Branding
Episode 27 Description: 3 Signs Your Brand Needs a Refresh || Creative Business Branding
Your creative business branding is the face of your business—it’s how your audience connects with you, builds trust, and understands your values. But what happens when your branding doesn’t reflect the business you’ve grown into?
In this post, we’re exploring three clear signs it’s time to give your brand a refresh. If any of these resonate, it might be time to take action!
Sign #1: Your Branding Doesn’t Match Your Current Business
As your business evolves, your branding should too. If you’ve shifted your focus, upped your pricing, or changed your services, your branding needs to reflect those changes.
Ask Yourself:
- Do my visuals and messaging attract the clients I want now?
- Does my branding still feel like me?
Example:
A photographer who has transitioned to luxury weddings might still have branding that feels too casual, creating a disconnect for high-end clients.
Sign #2: Your Branding Isn’t Attracting the Right Clients
Getting inquiries that don’t align with your ideal clients? Your branding may be the issue. Unclear or generic branding can attract people who don’t share your values or budget.
Ask Yourself:
- Are people often saying, “You’re out of my budget”?
- Do your clients refer others who align with your ideal audience?
Sign #3: Your Branding Feels Inconsistent
Inconsistent branding can confuse potential clients and diminish trust. Your website, social media, and client experience should feel cohesive and polished.
Ask Yourself:
- Can people immediately recognize my brand across all platforms?
- Do I have clear, consistent colors, fonts, and messaging?
Why Strong Branding Matters
Refreshing your branding isn’t just about aesthetics—it’s about building trust, standing out, and aligning with your audience. When your brand is intentional and cohesive, it sparks creativity, builds confidence, and attracts the clients you want.
About Sylvia VandeSlunt
She’s been an engineer, a brand and marketing manager, a photographer, and a stay-at-home mom, but my one of her favorite things to be is your business coach. Sylvia loves helping small businesses come into their own and nail their online presence.
Sylvia may have had a few different paths, but her convoluted journey has resulted in a fierce understanding of what it takes to run a business that serves your lifestyle. From a no-life engineer managing big egos and tribal knowledge to a stay-at-home mom managing snacks and snot, Sylvia has run the gamut of career options. Your business came to life because you imagined the life it would give you. Let’s get back to that!
FIND SYLVIA ONLINE:
businesscoachsylvia.com/podcast
Instagram: @businesscoachsylvia
Facebook: @businesscoachsylvia
Pinterest: @thesylviadamaris
Links & Resources
Business Coaching for Creatives
Wisconsin Branding Photography
Free Branding Class
Business Tools, Resources, & Freebies
If you enjoyed this episode, please subscribe to The WIDE OPEN Podcast and leave us a review on your favorite podcast platform. Have a question or topic you want us to cover? Reach out to us at hello@sylviadamaris.com.
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