Date: October 16, 2024
Podcast Title: Wide Open Podcast
Episode 15: How to Create a Sales Funnel That Actually Serves Your Audience

Episode 15 Description: How to Create a Sales Funnel That Actually Serves Your Audience

In this episode of Wide Open, we’re diving deep into a crucial topic for photographers and creatives—how to create an effective sales funnel. Many entrepreneurs make the same mistakes when promoting their business, from vague, non-sales captions to overly pushy pitches or hidden, half-hearted attempts to sell. This episode breaks down how to avoid these pitfalls by understanding and using a sales funnel to meet your potential clients where they are in their buying journey.

We explore the three main stages of the funnel:

1. Top of the Funnel: Where awareness is key, and potential clients discover you. Content like social media videos, blog posts (with SEO), podcasts, and collaborations help capture attention.
2. Middle of the Funnel: This is where interest grows, and your audience begins engaging with your content. Think of social media posts, email lists, free offers, and webinars designed to deepen their connection with you.
3. Bottom of the Funnel: When your audience is ready to make a decision, this is where your service pages, discovery calls, and free trials come into play to convert them into paying clients.

By the end of this episode, you’ll rethink how to structure your content for each stage of the funnel and understand why a strategic sales funnel is essential for turning followers into clients. Grab a pen and get ready for some actionable insights!

Key Takeaways

• Avoid Common Mistakes: Many creatives either don’t sell at all, oversell, or hide weak sales pitches. To succeed, align your content with where your audience is in the buying journey.
• Understand the Sales Funnel: The funnel has three stages—Top (awareness), Middle (interest), and Bottom (conversion)—each with a specific type of content to share.
• Top of the Funnel (Awareness): Use content like social media videos, blog posts, podcasts, and collaborations to increase visibility and attract new potential clients.
• Middle of the Funnel (Interest): Nurture your audience with engaging social media posts, free offers, email lists, and webinars to build trust and deepen the connection.
• Bottom of the Funnel (Conversion): When your audience is ready to buy, direct them to your service pages, discovery calls, and free trials to close the sale.
• Tailor Your Content: Each stage of the funnel has a different goal—awareness, information gathering, and ultimately conversion. Make sure your content strategy reflects these goals.

About Sylvia VandeSlunt

She’s been an engineer, a brand and marketing manager, a photographer, and a stay-at-home mom, but my one of her favorite things to be is your business coach. Sylvia loves helping small businesses come into their own and nail their online presence.

Sylvia may have had a few different paths, but her convoluted journey has resulted in a fierce understanding of what it takes to run a business that serves your lifestyle. From a no-life engineer managing big egos and tribal knowledge to a stay-at-home mom managing snacks and snot, Sylvia has run the gamut of career options. Your business came to life because you imagined the life it would give you. Let’s get back to that! 

FIND SYLVIA ONLINE:
businesscoachsylvia.com/podcast
Instagram: @businesscoachsylvia
Facebook: @businesscoachsylvia
Pinterest: @thesylviadamaris

Links & Resources

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