Date: January 29, 2025
Podcast Title: Wide Open – A Business & Marketing Podcast for Photographers & Creatives
Episode 29: Using Stories to Connect || Learn Storytelling for Small Business with Jessica Graham
Episode 29 Description: Using Stories to Connect || Learn Storytelling for Small Business with Jessica Graham
When it comes to building a personal brand, storytelling for small business is more than a buzzword—it’s a transformative tool that can deepen your connections with your audience and attract the right clients. But how do you know where to start, what stories to share, and how to use them effectively?
In this episode of The Wide Open Podcast, I sit down with Jessica, a former international school teacher turned brand story strategist, who has built her career helping impact-driven entrepreneurs harness the power of their personal experiences.
Jessica’s Journey
Jessica’s entrepreneurial story is as unique as her approach to storytelling. Transitioning from international teaching to starting her own business in 2021, she knew she wanted a career that aligned with her purpose. Through personal development and inner reflection, she found her voice—and now she helps others do the same.
Key Takeaways from the Episode:
Why Stories Matter: Understand the impact storytelling has on building authentic connections with your audience.
Choosing the Right Stories: Learn how to decide which personal stories align with your business goals.
Storytelling Do’s and Don’ts: Hear Jessica’s expert advice on what to share—and what to leave out.
Practical Storytelling Tips: Discover simple ways to improve your storytelling skills and start using them today.
Whether you’re just beginning your storytelling journey or looking to refine your approach, Jessica’s insights will inspire you to embrace your personal stories and make an impact in your business.
Business Support Group
Ready to take your business to the next level? Join the Made For More support group starting this January! This program is designed to help female entrepreneurs, coaches, and creatives reframe their stories, overcome challenges, and build brands that feel authentically aligned.
About Jessica Graham
Having had what some might consider an “unconventional” path to entrepreneurship, Jessica transitioned out of international school teaching to start her own business in 2021. Although she was determined to have a business that felt like an extension of her purpose, the journey there required a lot of inner-personal development and exploring her inner voice.
She leveraged her passion for storytelling to break down barriers and build emotional connections and started her business supporting others on their journey of building personal brands that feel authentically aligned by sharing their personal experiences in an impactful yet tactful way.
Now, Jessica is the go-to brand story strategist for impact-driven entrepreneurs, coaches, and creatives, who want to attract the right clients by making meaningful connections with their audience, not shallow exchanges. She is based in the Principality of Liechtenstein.
FIND JESSICA ONLINE:
Jessica Graham Brand Studio
@jessicagraham.brandstudio
Links & Resources
Business Coaching for Creatives
Wisconsin Branding Photography
Free Branding Class
Business Tools, Resources, & Freebies
If you enjoyed this episode, please subscribe to WIDE OPEN and leave us a review on your favorite podcast platform. Have a question or topic you want us to cover? Reach out to us at hello@sylviadamaris.com.
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