August 7, 2024
If you’ve been in business longer than 2 seconds, you’ve probably heard someone talk about the “know, like, trust” factor. Before they buy, clients need to know you exist. Then they need to like you. Then they need to trust you.
What Should I Put on My About Me Page? (it’s not that you like coffee)
Date: August 7, 2024
Podcast Title: Wide Open – A Business & Marketing Podcast for Photographers & Creatives
Episode 05: What Should I Put on My “About Me” Page? (it’s not that you like coffee)
Episode 05 Description
Did you know that the about page is the SECOND MOST-VISITED PAGE AFTER THE HOME PAGE on most websites?
Why? Why are people so eager to learn about the face behind what they’re thinking about buying?
If you’ve been in business longer than 2 seconds, you’ve probably heard someone talk about the “know, like, trust” factor. Before they buy, clients need to know you exist. Then they need to like you. Then they need to trust you.
That didn’t come out of thin air. It’s just a description of consumer behavior, not some magic strategy that someone came up with.
If they’re on your home page, they now know you exist, and if they’re going to go deeper, they need to LIKE YOU. That’s where the about page comes in.
Timestamps for Episode 05 || What Should I Put on My “About Me” Page?
00:00 … Introduction
01:50 … What the About Me Page Is For
03:06 … Pretend We’re at a Dinner Party
04:08 … The About Me Page Formula: Part 1
06:12 … The About Me Page Formula: Part 2
09:09 … The About Me Page Formula: Part 3
09:29 … The About Me Page Formula: Part 4
10:56 … The About Me Page Formula: Part 5
11:14 … The About Me Page Formula: Part 6
11:24 … The About Me Page Formula: Part 7
About Sylvia VandeSlunt
She’s been an engineer, a brand and marketing manager, a photographer, and a stay-at-home mom, but my one of her favorite things to be is your business coach. Sylvia loves helping small businesses come into their own and nail their online presence.
Sylvia may have had a few different paths, but her convoluted journey has resulted in a fierce understanding of what it takes to run a business that serves your lifestyle. From a no-life engineer managing big egos and tribal knowledge to a stay-at-home mom managing snacks and snot, Sylvia has run the gamut of career options. Your business came to life because you imagined the life it would give you. Let’s get back to that!
Links & Resources
FIND SYLVIA ONLINE:
businesscoachsylvia.com/podcast
If you enjoyed this episode, please subscribe to WIDE OPEN and leave us a review on your favorite podcast platform. Have a question or topic you want us to cover? Reach out to us at hello@sylviadamaris.com.
The perfect branding mini course for photographers and creatives who are ready for a new brand, a refresh - or just ready for some tweaks to level up their branding. I mean, come on... it's free!
BRANDING MINI COURSE
Hey photographers!
learn more
